AI Insights · Timothy · April 2023
Top 5 Beauty Retail iOS Apps in Australia Q1 2023
In Q1 2023, Australia's top beauty retail apps on iOS displayed varied trends in downloads and active users. Detailed insights reveal the performance of MECCA, Sephora, Adore Beauty, Nykaa, and Nykaa Fashion.
In the first quarter of 2023, the top beauty retail applications on iOS in Australia showed diverse performance trends. Data from Sensor Tower highlights the weekly downloads and active users for MECCA - Beauty Shopping, Sephora - Beauty Shopping, Adore Beauty | Shop Beauty Now, Nykaa – Makeup/Beauty Shopping, and Nykaa Fashion - Shopping App.
MECCA - Beauty Shopping started the quarter with 7.7K downloads, peaking at 8.3K in mid-March. Throughout the quarter, active users grew steadily from 45.1K to 54.8K.
Sephora - Beauty Shopping experienced a significant spike in downloads at the start of January with 10K downloads. Weekly active users saw a fluctuation, beginning at 19.2K and peaking at 25.1K in early January before settling at around 20.9K by the end of March.
Adore Beauty | Shop Beauty Now had a relatively steady download trend, reaching a high of 2.8K downloads in mid-March.
Nykaa – Makeup/Beauty Shopping maintained a consistent download rate, starting at 194 and peaking at 323 in late January. Active users showed a slight increase, from 2.1K to 2.4K over the quarter.
Lastly, Nykaa Fashion - Shopping App had a modest but steady download pattern, peaking at 266 in mid-March. Active users saw a gradual increase from 761 to 1K by the end of March.
For more detailed insights and data, visit Sensor Tower.
